Saleable Points of a Business involved in Event Management Asia

Part I

Here, we will state some of the important features that make a firm choose event management in Asia as a business. We will discuss how an event management company based in Asia should present itself to a client, so that it is successful in winning a contract of some value.

We shall see how alliance partners play an important role in business expansion for an event management firm in Asia. We will further explore the possibility of disaster management as a service offering of a business entity in event management in Asia.

Part I of this article will cover:

What makes a firm choose event management in Asia as their business goal
How they should structure the management and the executives

Part II of this article will cover:

What makes a firm choose event management as their business goal

When choosing a business, the first thing that you should explore is its viability. By viability, we mean whether it is going to yield returns or not. There are other factors to consider, like the location of the business. If it is located in a position where the target customers are plentiful then the business will not need much promotion. If the business is not local or small scale, if it is global, then the geographical and economic conditions of the business location are very important, since they determine the purchasing power, taste, and preferences of the consumer.

Setting up an event management business in Asia is something that offers a very lucrative return. The reasons are manifold:

A diverse economy, political stability, and quality of life have enabled the opening of the floodgates for thousands of businesses and trading houses here in Asia. And all of them require promotion to attract market attention. Event management is thus an important tool for marketing in Asia.
· Asia was once a very orthodox market and due to the political situation of countries such as the USSR, China, India, and others, the Asian market was not very receptive to goods and services from countries such as USA, England etc. But due to globalization and GATT, the effect of international business has radically affected the consumer's mind. Now we, as consumers do not feel out of place and short of knowledge in relating ourselves to new brands whether from garment or cosmetics industries. To promote these brands and many more, the respective companies are holding events here in Asia, not only to promote their products, but also to build their company's image.
Familiarity with trade shows, fair, conventions, conferences, and workshops among the common people. We are now familiar with each of the above concepts and we know what to expect from these events. These are self-promoting, they impart knowledge and they educate us, giving us a variety of options to select from different vendors. Event management in Asia has truly made the consumer into the king.
With outsourcing to Asia gaining tremendous momentum, event management in Asia has taken on new meaning as the outsourcing majors employ event management for their business process reengineering, other activities like recruitment etc, and to help their companies develop brand identity in their respective markets. To come closer to the consumer and build a strong reputation, event management has become a regular feature in the marketing agenda of these companies.

For the above reasons and many more, a business in event management in Asia is a viable proposition.

How to structure the management and the executives

To resource the management and key executives, a company engaged in event management must have people who are efficient communicators. Corporate, public and other forms of communication are essential skills in this occupation. The management should consist of persons who have strong connections with the public affairs department of other established organizations, and have relevant experience along with good practical knowledge of marketing trends in the cross industry business. They should also be good communicators and leaders.

The executives should be market friendly and they should have sufficient persuasive skills to let the clients know that they have come to the right place. The executives must be pleasant and their knowledge base regarding the cross industry market should be adequate. If they come from an advertising or marketing background, then the client will feel at ease, for they act as marketing consultants.

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