Event Management Thailand - Political Campaigning

Polling Campaign and Events

Managing an event on political issues is still an unstructured process in Thailand. During political campaigns, event management does not take an important seat in a campaign's strategy planning. But it should.

Political campaigns are nothing but tools to reach out to common people and make them understand a party's or a particular interest group's idea. Agencies in event management in Thailand have yet to come forward to offer their services in this political category.

Importance of event management in Thailand and elsewhere in political campaigns

The more professionally an event reaching out to people is handled, the more effective it will be. Click here to learn how an event management firm in Thailand can help you out. Event management can then be used as a tool in a prolonged and sustained political campaign.

For the purpose of political campaigning, event management in Asia tends to use popular figures or icons to mobilize people's minds. This article focuses on this geographical region because popular figures are often employed to meet voters, face to face, with a message.

These personalities can be from any background. If they are from the film industry, then the effect is tremendous. For this reason many less popular political parties commission the support of such film personalities to help them win an election. And they can often win the election with such support. Apart from film stars, well-known personalities may be recruited from sports, theatre, and TV, or they may be people who are famous because of their wealth, heritage, or ancestral contribution to the history of the country.

Political event management in Thailand, though small in scale, is used to influence people. In countries like this, popular people are those who have a strong religious or political background. Even people who have contributed to the well being of the country are called upon to support a particular political party or an interest group.

The recruitment of such people to assist in such situations is undertaken only because people feel more at ease with these icons. This is because these personalities talk about problems which the ordinary people suffer. Despite the fact that often these popular personalities live a king-size life, whether in films, sports or in other circles, they have the ability to come and touch people's hearts.

People feel that their emotions, sentiments, and daily problems can be put to rest if they support and rally around the famous. Of course, one of the major reasons behind this is money. Due to the poor economic conditions of many of the people from these geographical regions, famous personalities are often seen to donate big sums to organizations working for the poor. Often they even donate big sums to individual persons in need. Such persons are then used to campaign on behalf of the wealthy individuals.

Oneness with the people through their deeds, boosting their pride by taking their country to a match-winning position, or even talking like the common people, are some of the strategies which event management firms in and out of Thailand employ to bring these figures closer to voters.

What sort of events can be used effectively

Political campaigns may use the current local situation or the current state of the country as the theme of an event. Alternatively, poverty, education, corruption, abortion, and child marriage are frequently used as themes for a polling campaign.

Theme as, poverty conditions, education condition, corruption and female oriented problems like abortion, child marriage are also used often, as a theme for event management in Thailand and elsewhere, for polling campaign.

Event Management

Event management programs may use leaflets, local cable channels, national channels, news- papers (especially local) press conferences, people's forums and other media to highlight their policies. Learn more on publicity and event management

General meetings, on a small or large scale may be held regularly during the pre-polling days. The events then become a big issue for newspapers to cover. Publicity for such events is attracted mainly using through the use of amplified speakers in vehicles; cycles and auto rickshaws are also used frequently to draw people's attention.

However, the event management agencies are yet to take up this subject seriously as a service offering. And political parties in this region haven't given it much consideration. But as the strategy can play an effective part in channeling people's opinions, political campaigns should use such modern tactical tools.

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